{"id":14877,"date":"2013-06-12T11:03:07","date_gmt":"2013-06-12T15:03:07","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=14877"},"modified":"2016-10-17T09:16:31","modified_gmt":"2016-10-17T13:16:31","slug":"presentation-slides-mapping-manulifes-direct-to-consumer-path-to-purchase","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/presentation-slides-mapping-manulifes-direct-to-consumer-path-to-purchase\/","title":{"rendered":"Presentation Slides: Mapping Manulife&#8217;s Direct to Consumer Path to Purchase"},"content":{"rendered":"<p style=\"text-align: left;\">Last week, our President <a href=\"https:\/\/www.delvinia.com\/people\/steve-mast\">Steve Mast<\/a> was a guest speaker at the <a href=\"http:\/\/www.the-cma.org\/education-events\/convention\">Canadian Marketing Association&#8217;s 2013 National Convention<\/a>.<\/p>\n<p>Steve spoke about the need to map the customer journey to determine whether your business is connecting with today&#8217;s digitally empowered customer at the points that are most critical to them.<\/p>\n<p>Using examples from Delvinia&#8217;s work with Manulife Financial, Steve illustrated how the firm used customer journey mapping within its direct to consumer business to identify opportunities to innovate and improve the customer experience.<\/p>\n<p>For more on his presentation, please see the slides below.<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px;\" title=\"Mapping Manulife's Direct to Consumer Path-to-Purchase Slides\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/22557108\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Mapping Manulife's Direct to Consumer Path-to-Purchase\" href=\"http:\/\/www.slideshare.net\/delviniainteractive\/mapping-manulifes-direct-to-consumer-pathtopurchase\" target=\"_blank\">Mapping Manulife&#8217;s Direct to Consumer Path-to-Purchase<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/delviniainteractive\" target=\"_blank\">Delvinia <\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last week, our President Steve Mast was a guest speaker at the Canadian Marketing Association&#8217;s 2013 National Convention. Steve spoke about the need to map the customer journey to determine whether your business is connecting with today&#8217;s digitally empowered customer at the points that are most critical to them. Using examples from Delvinia&#8217;s work with [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19049,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[602,70,49],"tags":[41,460,603,29,599,63],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/14877"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=14877"}],"version-history":[{"count":4,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/14877\/revisions"}],"predecessor-version":[{"id":22581,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/14877\/revisions\/22581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/19049"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=14877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=14877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=14877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}