{"id":14479,"date":"2013-05-07T13:46:20","date_gmt":"2013-05-07T17:46:20","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=14479"},"modified":"2016-10-17T09:14:10","modified_gmt":"2016-10-17T13:14:10","slug":"tips-for-designing-your-mobile-purchasing-experience","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/tips-for-designing-your-mobile-purchasing-experience\/","title":{"rendered":"8 Tips for Designing Your Mobile Purchasing Experience"},"content":{"rendered":"<p>In my last <a href=\"https:\/\/www.delvinia.com\/going-mobile-get-to-know-your-users-first\/\">blog post<\/a> I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our <a href=\"http:\/\/corporate.askingcanadians.com\/\">AskingCanadians<\/a> online research community revealed that 20 per cent of Canadians are reaching for their mobile phones to research and make purchases either by visiting an e-commerce website, using a shopping app, or by paying directly using a mobile payment app.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium wp-image-14483\" src=\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2013\/05\/e_commerce-450x241.png\" alt=\"e_commerce\" width=\"450\" height=\"241\" \/>But designing for mobile can be difficult, especially if you are designing for e-commerce. On one hand you want to ensure your users have access to all the features and functions of your desktop website but on the other hand; screen sizes, functionality and other constraints of mobile means that if your site isn\u2019t properly designed, it could become cluttered and over complicated leading to poor user experience and lost sales.<\/p>\n<p>When designing for mobile e-commerce Delvinia uses the following guidelines to ensure our clients are providing a great mobile purchasing experience:<\/p>\n<ul>\n<li>Keep your homepage simple and product focused \u2013 Help your users find what they are looking for by keeping the homepage uncluttered. Show featured products and provide easy access to other key areas of your site and your shopping catalogue.<\/li>\n<\/ul>\n<ul>\n<li>Include search &#8211; Browsing and searching for products on a mobile phone can be tedious. Less space means less room for content and longer browsing times.\u00a0 Adding a robust search that offers auto-fill, suggested products, options to filter and sort and other functions to speed up the search process will greatly improve the search experience<\/li>\n<\/ul>\n<ul>\n<li>Keep navigation available on all pages \u2013 Navigation options are limited on mobile making it easy for users to go down a path and easily get lost.\u00a0 By keeping your navigation available on all pages you ensure that your users can easily navigate to all areas of your site from anywhere on your site.<\/li>\n<\/ul>\n<ul>\n<li>Have the shopping cart and checkout CTAs available on all pages \u2013 The smaller screen size on mobile devices means that it\u2019s easier for users to miss key information or actions. If consumers can\u2019t find the shopping cart or checkout button this creates a barrier for the user and could lead them to abandon the purchasing process. By making key actions easy to find on your site you are streamlining and improving the purchasing process.<\/li>\n<\/ul>\n<ul>\n<li>Make it personal \u2013 Let users create accounts and give them the option to save their billing and shipping information and have it easily accessible for future purchases. On the same note, allow first time users to complete purchases as a guest. Forcing them to create an account will lead to lost sales because consumers are less likely to complete their purchase.<\/li>\n<\/ul>\n<ul>\n<li>Include only required fields in your forms \u2013 No one likes to fill out forms especially on mobile phones. Only ask the necessary information needed from the user to complete their purchase.<\/li>\n<\/ul>\n<ul>\n<li>Keep the checkout design and layout simple \u2013 Once on the purchasing path don\u2019t add visual distractions that could draw your consumers\u2019 attention away from their purchase. Keep the layout clean and simple, remove links and content not associated with checkout. For example remove ads for other products but keep links to shipping and contact information or FAQs.<\/li>\n<\/ul>\n<ul>\n<li>Show progress indicators \u2013 Let users know how many steps are in the checkout process, what step they are at in the checkout process, and how many steps are left.<\/li>\n<\/ul>\n<p>The design of your mobile e-commerce site could mean the difference between making a sale and losing a sale. By keeping these tips\u2014and the customer in mind throughout the design process\u2014you\u2019ll create a better user experience and will be more likely to reach your business objectives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In my last blog post I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our AskingCanadians online research community revealed that 20 per cent of Canadians are reaching for [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":16169,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,54,503,585,48],"tags":[515,631,30,38],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/14479"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=14479"}],"version-history":[{"count":2,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/14479\/revisions"}],"predecessor-version":[{"id":22571,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/14479\/revisions\/22571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/16169"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=14479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=14479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=14479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}