{"id":14239,"date":"2013-04-11T09:00:11","date_gmt":"2013-04-11T13:00:11","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=14239"},"modified":"2016-10-17T09:17:11","modified_gmt":"2016-10-17T13:17:11","slug":"speaking-engagements-retail-advertising-marketing-symposium","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/speaking-engagements-retail-advertising-marketing-symposium\/","title":{"rendered":"Speaking Engagements: Retail Advertising &amp; Marketing Symposium"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-14252 alignright\" src=\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2013\/04\/retail.png\" alt=\"retail\" width=\"231\" height=\"322\" \/>RAC Canada &amp; the Retail Council of Canada are joining forces to present this year&#8217;s <a href=\"http:\/\/www.racsymposium.ca\/\">Retail Advertising &amp; Marketing Symposium<\/a>, which takes place<b> <\/b>on April 25.<\/p>\n<p>Delvinia President <a href=\"https:\/\/www.delvinia.com\/people\/steve-mast\">Steve Mast<\/a> will be on hand to present a session about Mapping the New Customer Path to Purchase.<\/p>\n<p>Here&#8217;s a preview of his presentation:<\/p>\n<p>For brands today, the importance of knowing who their customers are and how they buy has never been more essential. What was once a straightforward path to purchase has become a dynamic, non-linear digital customer journey. In this session, Steve will share new <a href=\"http:\/\/corporate.askingcanadians.com\">AskingCanadians<\/a> data on eShopper behaviours and will demonstrate how Customer Journey Mapping can help brands identify opportunities to innovate and improve the customer experience.<\/p>\n<p>This year&#8217;s event will be held at the International Centre. To join us at the conference, <a href=\"http:\/\/www.racsymposium.ca\/index.php?option=com_content&amp;view=article&amp;id=48&amp;Itemid=55\">register now<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RAC Canada &amp; the Retail Council of Canada are joining forces to present this year&#8217;s Retail Advertising &amp; Marketing Symposium, which takes place on April 25. Delvinia President Steve Mast will be on hand to present a session about Mapping the New Customer Path to Purchase. Here&#8217;s a preview of his presentation: For brands today, [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":18959,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,602,473,70],"tags":[460,61,599,658,267,659],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/14239"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=14239"}],"version-history":[{"count":2,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/14239\/revisions"}],"predecessor-version":[{"id":22564,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/14239\/revisions\/22564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/18959"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=14239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=14239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=14239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}