{"id":13208,"date":"2012-12-14T12:13:54","date_gmt":"2012-12-14T17:13:54","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=13208"},"modified":"2020-04-05T08:28:34","modified_gmt":"2020-04-05T12:28:34","slug":"in-the-news-why-your-dna-is-a-goldmine-for-marketers","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/in-the-news-why-your-dna-is-a-goldmine-for-marketers\/","title":{"rendered":"In the News: Why your DNA is a goldmine for marketers"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-13211 alignright\" title=\"GlobeandMail_DNAmarketing\" src=\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2012\/12\/GlobeandMail_DNAmarketing-450x284.jpg\" alt=\"\" width=\"360\" height=\"227\" \/>In Thursday&#8217;s edition of <em>The Globe and Mail,<\/em> journalist Carolyn Abraham&#8217;s ongoing series, The DNA Dilemma, explored the possibility of marketers using DNA to create targeted campaigns.<\/p>\n<p>Our CEO <a href=\"https:\/\/www.delvinia.com\/people\/adam-froman\">Adam Froman<\/a> was interviewed by Carolyn for the article, &#8220;Why your DNA is a goldmine for marketers.&#8221;<\/p>\n<p>Carolyn reported that &#8220;while privacy advocates fret over marketers delving into people\u2019s DNA, others don\u2019t see genetic information as being much different than the plethora of other details already collected about consumers \u2013 the online searches they conduct, the personal experiences they post, where and when they shop, or what they buy.&#8221;<\/p>\n<p>\u201cConceptually, I don\u2019t see a difference between DNA and the amount of information that\u2019s already out there about everything that people do,\u201d said Adam Froman, CEO of Delvinia, a Toronto-based digital-strategy firm. \u201cIt\u2019s just another data point.\u201d<\/p>\n<p>However, according to<a href=\"http:\/\/corporate.askingcanadians.com\/how-do-canadians-feel-about-marketers-using-their-dna-to-target-campaigns\/\"> a survey conducted by AskingCanadians<\/a>, Canadians \u201chave significant reservations\u201d about marketers using DNA to target campaigns.<\/p>\n<p>To read the full article, please see Thursday\u2019s edition of<em> The Globe and Mail<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Thursday&#8217;s edition of The Globe and Mail, journalist Carolyn Abraham&#8217;s ongoing series, The DNA Dilemma, explored the possibility of marketers using DNA to create targeted campaigns. Our CEO Adam Froman was interviewed by Carolyn for the article, &#8220;Why your DNA is a goldmine for marketers.&#8221; Carolyn reported that &#8220;while privacy advocates fret over marketers [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18739,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,52],"tags":[76,768,624,61,150,68],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/13208"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=13208"}],"version-history":[{"count":2,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/13208\/revisions"}],"predecessor-version":[{"id":26995,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/13208\/revisions\/26995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/18739"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=13208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=13208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=13208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}