{"id":13096,"date":"2012-11-29T09:30:59","date_gmt":"2012-11-29T14:30:59","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=13096"},"modified":"2020-02-02T18:12:31","modified_gmt":"2020-02-02T23:12:31","slug":"screens-places-your-in-car-experience","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/screens-places-your-in-car-experience\/","title":{"rendered":"Screens & Places: Your in-car experience"},"content":{"rendered":"

\"\"The intersection between digital, social and physical experiences.<\/em><\/strong><\/p>\n

During a recent visit to Toronto’s Yorkdale Shopping Centre, I stopped by the new Tesla Motors retail store.\u00a0 Yes, I said retail store.\u00a0 If you have not heard of the Tesla brand<\/a>, take a look. Personally, I love the idea of car brand opening a retail store inside of a mall. The showroom is a departure from the traditional dealership model and the retail store is complete with lots of interactive screens to play and learn.<\/p>\n

What really blew me away was the dashboard in the model car.\u00a0The dashboard has a large iPad like screen situated right between the driver and the passenger. And, I mean a large \u00a017\u201d screen!\u00a0 There are no knobs, buttons or blinking lights–just one single touchscreen.\u00a0 It comes complete with maps, media player, rear-view camera, climate controls, sunroof controls and lots of other capabilities, much like a built-in web browser.<\/p>\n

My Guest Experience Representative (I love that title) showed me how the screen could be personalized to my colour of choice and explained that it comes with built-in skins and third-party apps.\u00a0 There is also a well-designed downloadable mobile app that controls many aspects of the car.<\/p>\n

It all just works!<\/strong><\/p>\n

As Steve Jobs repeated over and over again at Apple\u2019s product launches, \u201cIt just works\u201d.\u00a0 He was referring to how all of Apple\u2019s products and services were integrated to seamlessly work together.<\/p>\n

For years now, automotive brands have been incorporating more and more standalone digital technology into their products. For example, Ford partnered with Microsoft to create Sync, which is a standalone system that powers its media player, voice and mobile phone integration.<\/p>\n

Does it all work?<\/strong><\/p>\n

However, the one challenge I still see is the integration of these proprietary systems. Yes, my car can connect to my smartphone via Bluetooth technology to make calls, check emails, text messages, etc.\u00a0 However, for most Canadians today, their smartphone is the centre of their life. It powers their shopping lists, photos, calendars, maps, music, videos, contacts. And the list goes on and on.\u00a0 According to AskingCanadians, one in five people say, \u201cMy phone touches every part of my life!\u201d<\/p>\n

So my question is; Why are car makers still creating proprietary systems?<\/p>\n

Ford Sync is a step in the right direction. However with Microsoft \u00a0rolling out its latest Windows OS platform, Windows 8, it would be great to see this new OS powering in-car screens and seamlessly integrating with smartphones, tablets and game consoles. \u00a0Ok, this all sounds a little scary; one company powering all of those digital touchpoints.\u00a0 But, for true integration to take place brands like car makers need to stop creating proprietary systems and start integrating with existing platforms.<\/p>\n

On Tuesday, General Motors announced that it will be the first auto manufacturer to integrate Siri into its new cars. GM will include support for Siri in its new Chevrolet Spark and Sonic models, which will be available in early 2013. This is a step in the right direction.<\/p>\n

[Full disclosure: Microsoft is a Delvinia client]<\/p>\n","protected":false},"excerpt":{"rendered":"

The intersection between digital, social and physical experiences. During a recent visit to Toronto’s Yorkdale Shopping Centre, I stopped by the new Tesla Motors retail store.\u00a0 Yes, I said retail store.\u00a0 If you have not heard of the Tesla brand, take a look. Personally, I love the idea of car brand opening a retail store […]<\/p>\n","protected":false},"author":7,"featured_media":18719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[947],"tags":[948,30,267,620,621],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/13096"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=13096"}],"version-history":[{"count":1,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/13096\/revisions"}],"predecessor-version":[{"id":16063,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/13096\/revisions\/16063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/18719"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=13096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=13096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=13096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}