AskingCanadians<\/a> research, 40 per cent use their smartphones to take photos in-store and as I mentioned last week, nearly one in five Canadian smartphone owners use their phones to search for product recommendations while shopping.<\/p>\nThe experience I had in New York demonstrates how a retailer can use the power of mobility<\/em> to enhance the in-store customer experience.\u00a0I truly believe that in this hyper-connected, customer-centric, technology-rich world creating a seamless in-store experience from beginning to end will depend on how well your business embraces mobile as an enabler for both your customers and front-line staff.<\/p>\nWhat could you do to improve the in-store mobile experience for your customers?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"The intersection between digital, social and physical experiences. In last week’s post I talked about some of the things retailers can do to embrace today’s digitally-savvy consumers and lessen the threat of showrooming. Understanding your customers’ path to purchase and developing a digital customer experience strategy is key. So is mobile. It’s essential for retailers […]<\/p>\n","protected":false},"author":7,"featured_media":18672,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[947],"tags":[30,267],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/12898"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=12898"}],"version-history":[{"count":1,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/12898\/revisions"}],"predecessor-version":[{"id":19531,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/12898\/revisions\/19531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/18672"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=12898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=12898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=12898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}