{"id":11889,"date":"2012-08-08T10:55:43","date_gmt":"2012-08-08T14:55:43","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=11889"},"modified":"2020-04-05T08:31:27","modified_gmt":"2020-04-05T12:31:27","slug":"in-the-news-vue-magazine-reports-on-esomars-best-of-canada-event","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/in-the-news-vue-magazine-reports-on-esomars-best-of-canada-event\/","title":{"rendered":"In the News: Vue magazine reports on ESOMAR’s Best of Canada event"},"content":{"rendered":"

\"\"<\/a>ESOMAR\u2019s recent \u201cBest of \u2013 Canada 2012\u201d event, which included a presentation by our CEO\u00a0Adam Froman<\/a> on Delvinia’s work with the Canadian Opera Company,\u00a0 is featured in the latest issue of Vue<\/em> magazine<\/a>, published by the Marketing Research and Intelligence Association<\/a> (MRIA).<\/p>\n

In an article titled, \u201cThe Reality of a Constantly Changing World: Some Research Highlights,\u201d Christian Mueller shares the key takeaways from the meeting and poses the question:<\/p>\n

What do the following three things have in common?<\/strong><\/p>\n

1. Asian youth culture
\n2. the
Canadian Opera Company<\/a>
\n3. games people play to make research more engaging<\/p>\n

Answer: <\/strong>They are all changing.<\/p>\n

In his ESOMAR presentation, Shifting Customer Behaviour Online<\/a>, Adam explained how, through the use of data and analytics, the COC adopted a customer-centric approach towards the creation of a digital experience designed to showcase the richness of the opera, to connect with its client base and to drive online sales and donations.<\/p>\n

Mueller\u2019s article provides a summary of the ESOMAR event, which also included presentations by Robin Brown of Environics Analytics, Joseph Chen of Unilever Canada and Jon Puleston of GMI.<\/p>\n

\u201cWhile individual remarks focused upon a particular content area, each speaker addressed the need to keep up with important changes that occur globally at an ever-accelerating rate. To use an oxymoronic expression, change is constant. And these talks responded to the challenge of constant change in several different ways,\u201d Mueller writes.<\/p>\n

To read more, see the full article below.<\/p>\n