{"id":10389,"date":"2012-04-27T14:22:42","date_gmt":"2012-04-27T18:22:42","guid":{"rendered":"https:\/\/www.delvinia.com\/?p=10389"},"modified":"2020-04-05T08:31:37","modified_gmt":"2020-04-05T12:31:37","slug":"webinar-recording-announcing-the-eshopper-prizmc2link","status":"publish","type":"post","link":"https:\/\/www.delvinia.com\/webinar-recording-announcing-the-eshopper-prizmc2link\/","title":{"rendered":"Webinar Recording: Announcing the eShopper PRIZMC2Link"},"content":{"rendered":"<p><a href=\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2012\/04\/eshopper_webinar.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-10391\" title=\"eshopper_webinar\" src=\"https:\/\/www.delvinia.com\/wp-content\/uploads\/2012\/04\/eshopper_webinar-e1335541355558.jpg\" alt=\"\" width=\"350\" height=\"254\" \/><\/a>Earlier this week, Delvinia CEO <a href=\"https:\/\/www.delvinia.com\/people\/adam-froman\">Adam Froman<\/a> and Jan Kestle, president of <a href=\"http:\/\/www.environicsanalytics.ca\">Environics Analytics<\/a>, hosted a webinar to announce the eShopper PRIZMC2Link, powered by <a href=\"http:\/\/corporate.askingcanadians.com\">AskingCanadians<\/a>.<\/p>\n<p>If you missed Tuesday&#8217;s presentation, you can view the recording here.<\/p>\n<p>Based on a survey of 20,524 Canadians fielded between last October and January, the eShopper PRIZMC2Link describes how specific segments of the population\u2014as defined by the PRIZMC2 segmentation system\u2014have embraced online shopping. The database tracks the decision-making process\u2014including information gathering, purchase influence, retail channel and online usage\u2014in ten different areas.<\/p>\n<p>Marketers can use this data to:<\/p>\n<ul class=\"grey-dot\">\n<li>Explore the online and bricks-and-mortar retail behaviour of lifestyle segments.<\/li>\n<li>Identify which customers are using e-shopping extensively and understand their use of other channels as well.<\/li>\n<li>Match products and services to customers most receptive to buying through e-commerce.<\/li>\n<li>Improve one-to-one targeting through more relevant messaging customized by channel.<\/li>\n<li>Enhance a customer\u2019s brand experience by using best mix of shopping experiences\u2014both online and in-store\u2014to build customer loyalty.<\/li>\n<\/ul>\n<p>View the webinar recording now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this week, Delvinia CEO Adam Froman and Jan Kestle, president of Environics Analytics, hosted a webinar to announce the eShopper PRIZMC2Link, powered by AskingCanadians. If you missed Tuesday&#8217;s presentation, you can view the recording here. Based on a survey of 20,524 Canadians fielded between last October and January, the eShopper PRIZMC2Link describes how specific [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":17472,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,947],"tags":[76,768,47,563,564,267],"_links":{"self":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/10389"}],"collection":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/comments?post=10389"}],"version-history":[{"count":3,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/10389\/revisions"}],"predecessor-version":[{"id":27056,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/posts\/10389\/revisions\/27056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media\/17472"}],"wp:attachment":[{"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/media?parent=10389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/categories?post=10389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delvinia.com\/wp-json\/wp\/v2\/tags?post=10389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}