A pitch is a performance, not a presentation

The fall is always one of the busiest times of the year for new business development. Responding to new requests, proposal writing and pitching are all part of the crazy fall schedule. In today’s competitive market winning new business is harder than ever before. That’s why you cannot just be good at pitching new business; […]

Beauty in technology: It’s all about the experience you give the consumer

I was having dinner with a good friend of mine the other night to celebrate his recent contract to work with one of, if not the largest gaming company, EA, out of their Vancouver offices.  Having always been intrigued and amazed by his creative skillset (he draws graphic novels for fun) I encouraged him to […]

The Art of Turning Insight into Action – Part Two: What is Strategy?

In Part One of our series, we introduced the first part of Delvinia’s three-part process: insight. In this second installment, we extend the examples to illustrate how and why we tackle digital strategy on behalf of our clients. I’m Rosalina Lin-Allen and I head our strategy practice. I work closely with the practice heads and […]

In the News: Strategy Features AskingCanadians Research on Television Viewing Habits

For it’s July issue, centred on the Fall TV schedule, Strategy called on Delvinia and its sister company, AskingCanadians, to find out how TV consumption habits are changing among Canadians. Using it’s online panel, AskingCanadians surveyed a nationally representative sample of 1,017 Canadians. The TV by the numbers infographic, seen below, illustrates who is watching […]

Personas: See your product through your customer’s eye

“Our most effective (design) tool is profoundly simple: Develop a precise description of our user and what he wishes to accomplish.” – Alan Cooper on goal-directed design, The Inmates Are Running the Asylum Personas are an extremely valuable tool for marketers and designers in any field, as they bring market segments and individual customers to […]