Our Desire for Mobility is Shaping the Digital World

About a year ago, I wrote a short piece explaining a change in my digital use behavior; specifically, my preference to reach for my Smartphone rather than my PC when I need some information from the Web. Since that time, my Smartphone and tablet have become my digital devices of choice and I rarely go […]

Speaking Engagements: A Preview of Social Media Week’s BankConnect Event

Social Media Week (SMW12) hits Toronto next week and Delvinia President Steve Mast is among the speakers at BankConnect, a panel discussion presented by ING Direct and XConnect (a project of thirdocean), about how banks are using social media, technology and other new media tools to connect with their customers and potential new markets. The […]

Speaking Engagements: Join us at the CMA Analytics Conference

With the diversification of channels and advent of social media, consumers now have far more control of their environment and their interaction with companies and brands. Consumer engagement beyond traditional channels is no longer effective on its own. Consumers expect companies to know them and to provide solutions and services at key life stages. On […]

Webinar: 5 Steps for Brands to Meet the Needs of Social Shoppers

Earlier this week, Rosalina Lin-Allen, Delvinia’s Director of Client Strategy, hosted a complimentary webinar on the Canadian Social Shopper, sponsored by Tenzing. Social networks have experienced explosive growth in the last few years. Today, social networking is the number one activity on the Internet, accounting for 23 per cent of user’s time spent online (source: Nielsen, […]

5 Ways for Marketers to Integrate Social Media

Social media provides organizations the potential of capturing the voice of the customer, and providing organizations with a deeper understanding of how to engage their customers on their terms. Here are five ways that marketers should be integrating social media into the marketing mix. Social Intelligence We have entered the age of intelligence. Social intelligence […]

How does Social Media Fit into the Marketing Mix?

Later today, I’ll be speaking at Environics Analytics‘ 5th Annual User Conference. With the theme, “Big Data: Harnessing the Power,” the conference will explore new and innovative ways to extract insight from data to better understand customers, evaluate markets and target products and services. The following is a preview of my presentation about how social […]