Webinar: Delvinia & Tenzing Present the Emerging Trends of Today’s Mobile Shopper
Mobile has become an indispensable part of consumers’ daily lives with no signs of slowing down. Today 52 per cent of Canadians own a smartphone and 43 per cent of Canadian tablet owners have purchased something through their tablet device. Please join us at 2 p.m. (EDT) on Tuesday, April 16th as we discuss the […]
Webinar Recording: E-commerce Trends for 2013
On Tuesday, Rosalina Lin-Allen, our Director of Strategy, presented a webinar on E-commerce Trends for 2013 in partnership with Tenzing Hosting. While other channels have suffered during the recession, e-commerce continues to show impressive growth, averaging a 13%+ growth rate year-over-year (source: eMarketer, July 2012). With such opportunity your brand needs to remain competitive by […]
Screens & Places: The Rise of Marketing as a Service in 2013
The intersection between digital, social and physical experiences. Like most of us today, time is precious. As I was running around shopping this past Christmas season I used all available digital tools to make it faster, easier and more enjoyable. Well I tried to make it more enjoyable! Like many of you, I research products […]
Screens & Places: Your in-car experience
The intersection between digital, social and physical experiences. During a recent visit to Toronto’s Yorkdale Shopping Centre, I stopped by the new Tesla Motors retail store. Yes, I said retail store. If you have not heard of the Tesla brand, take a look. Personally, I love the idea of car brand opening a retail store […]
Screens & Places: Mobility will be the centre of the in-store retail experience
The intersection between digital, social and physical experiences. In last week’s post I talked about some of the things retailers can do to embrace today’s digitally-savvy consumers and lessen the threat of showrooming. Understanding your customers’ path to purchase and developing a digital customer experience strategy is key. So is mobile. It’s essential for retailers […]
Screens & Places: Showrooming, fact or fiction?
The intersection between digital, social and physical experiences. If you do a quick search online, you’ll find lots of articles about showrooming. And if you’re unfamiliar with the concept, it’s essentially when people use a brick-and-mortar store to touch, test and even taste your product and then proceed to order it online for a cheaper price. […]