CMAinsights Conference: Bridging the gap between data and insights

Bringing together the science of data and the art of marketing is the focus of the CMAinsights Conference being presented by the Canadian Marketing Association on March 10th. Raj Manocha, our Executive Vice President, will lead a roundtable discussion at the event, which takes place at Arcardian Court. The discussion will attempt to answer the question, can technology […]

In the News: Why your DNA is a goldmine for marketers

In Thursday’s edition of The Globe and Mail, journalist Carolyn Abraham’s ongoing series, The DNA Dilemma, explored the possibility of marketers using DNA to create targeted campaigns. Our CEO Adam Froman was interviewed by Carolyn for the article, “Why your DNA is a goldmine for marketers.” Carolyn reported that “while privacy advocates fret over marketers […]

Two Delvinia Projects Win International Business Awards

Two websites enhanced by Delvinia’s design process have won International Stevie Awards in the 2011 International Business Awards. The creative refresh of the Canadian Opera Company’s website, www.coc.ca, won in the not-for-profit category and the redesign of Manulife Financial’s www.coverme.com won in the insurance category. In both cases, Delvinia took a collaborative, customer-centric approach towards […]

AskingCanadians™ Back to School Poll – Part 2: Spending

This post is the second in a 3-part series featuring results from our AskingCanadians™ Back to School poll of 1000 Canadian parents with school-age children. Look for Part 3: ‘Back to School Stress’  tomorrow. How prepared are you for your children going back to school? Its great to see that over half of parents feel they have […]