QR Codes Seem to be Everywhere, But Are They Going Anywhere?

Over the past few years we’ve seen QR codes (Quick Response) used sporadically in various marketing campaigns here in Canada, but have never seen them really catch on. The reasons are varied, starting with the fact that most people don’t know what they are or how to use them. Recently we showed a QR Code to […]

Question: Do Canadians know what a QR code is?

A complicated maze? A crossword puzzle? A Rorschach test, or a migraine waiting to happen? These were just a few of the dozens of answers we received when we showed a QR code to 500 members of our AskingCanadians research panel earlier this summer. What are Quick Response codes Quick Response codes, sometimes referred to as matrix […]