Delvinia’s Steve Mast to present at MRIA National Conference

The Marketing Research and Intelligence Association (MRIA) is coming to Toronto for this year’s annual conference and Delvinia President Steve Mast will be among the speakers. The 2015 National Conference takes place at the Marriott Eaton Centre from May 24 to 26 and this year’s theme is Storytelling: Moving from Insights to Impact. Steve’s TED-style […]

The marketer’s dilemma

A few weeks ago I attended a two-day offsite with senior marketing leaders from across Canada. Part of the meeting was dedicated to discussing the state of the marketing industry. Honestly, it feels like it’s a bit of a mess. I’m not saying that marketing today is not healthy with lots of opportunities for smart […]

Speaking Engagements: ‘New Age Marketing Using New Age Data’ Seminar

In the traditional world of qualitative and quantitative market research we are used to asking the questions. What if we largely just listened, collected, cleaned, categorized and analyzed instead? On October 28, Delvinia President Steve Mast will join Larry Friedman, Chief Research Officer, TNS North America, and Margot Acton, Senior Vice President, Brand & Communications […]

CMA/MRIA Customer Experience Conference

The 2014 CMA/MRIA Customer Experience Conference is just around the corner! The Canadian Marketing Association (CMA) and the Marketing Research and Intelligence Association (MRIA) are teaming up to host the second annual CX Conference for marketers and researchers next month. The event, being co-chaired by Delvinia President Steve Mast and Janine Keogh, Vice-President Marketing, Biscuit Category Canada, […]

Speaking Engagements: Retail Advertising & Marketing Symposium

RAC Canada & the Retail Council of Canada are joining forces to present this year’s Retail Advertising & Marketing Symposium, which takes place on April 25. Delvinia President Steve Mast will be on hand to present a session about Mapping the New Customer Path to Purchase. Here’s a preview of his presentation: For brands today, […]

Speaking Engagements: 2013 CMA National Convention

The Canadian Marketing Association is partnering with The Art of Marketing for the 2013 CMA National Convention, which includes two days of keynote speakers and marketing workshops at the Metro Toronto Convention Centre on June 4-5. On Day One—which includes a session by Delvinia President Steve Mast—attendees will have the opportunity to take part in […]