Presentation slides: Mobile geo-fencing and real-time engagement

The ability to collect real-time data has never been easier. And, it is a powerful tool for brands to enhance their understanding of the customer journey. That was the message shared by our EVP Raj Manocha when he joined Paul Gareau, SVP of Millward Brown, for a presentation on Geo-fencing and Real-Time Engagement at the […]

Speaking: Geo-fencing and real-time engagement at MRIA 2017

The Marketing Research and Intelligence Association (MRIA) holds its annual conference in Toronto later this month and our EVP Raj Manocha will be sharing some of the innovative work our team is doing. Raj will join Paul Gareau, SVP, Millward Brown, to talk about a recent geo-fencing research project in a session called Geo-fencing and […]