How does Social Media Fit into the Marketing Mix?
Later today, I’ll be speaking at Environics Analytics‘ 5th Annual User Conference. With the theme, “Big Data: Harnessing the Power,” the conference will explore new and innovative ways to extract insight from data to better understand customers, evaluate markets and target products and services. The following is a preview of my presentation about how social […]
Speaking Engagements: A Sneak Peek at Environics Analytics’ 5th Annual User Conference
Delvinia CEO Adam Froman and Amy Sullivan, our VP of Customer Insights, will be among the speakers taking part in Environics Analytics’ Fifth Annual User Conference on November 16. With the theme “Big Data: Harnessing the Power,” the conference will explore new and innovative ways to extract insight from data to better understand customers, evaluate […]
Delvinia Releases DIG Report on eDemocracy and Citizen Engagement
Delvinia has announced the release of its latest DIG report, “eDemocracy and Citizen Engagement: The Delvinia Report on Internet Voting in the Town of Markham.” This groundbreaking study—based on Delvinia’s involvement in three consecutive elections—provides a comprehensive review of Canadian attitudes toward Internet voting in Canada, demonstrates how Canadians are embracing digital technologies to interact […]
Delvinia to Release DIG Report on Internet Voting and the Future of eDemocracy in Canada
Delvinia will release its latest DIG report on Internet voting and the future of eDemocracy in Canada at a press conference being held in our offices at 10 a.m. on Monday, September 26. The report, “eDemocracy and Citizen Engagement: The Delvinia Report on Internet Voting in the Town of Markham,” examines the municipality’s experience with […]
New Database Reveals Mobile Habits of Canadians
Delvinia and Environics Analytics have announced the launch of a new database that links the PRIZMC2 segmentation system to Delvinia’s AskingCanadians™ survey on mobile technology use. The new release, known as the AskingCanadians™ Mobile PRIZMC2Link, enables marketers to target their customers based on their mobile habits and lifestyles. The mobile survey was conducted by Delvinia, […]
IAB Canada Promotes New Social Media Database from Delvinia, Environics Analytics
The Interactive Advertising Bureau of Canada (IAB Canada) has selected the AskingCanadians™ Social Media PRIZMC2Link—created by Delvinia in partnership with Environics Analytics—as April’s Hump Day Bump of Research report. Announced today, the Hump Day Bump of Research initiative is one of two new programs from IAB Canada. On the second Wednesday of each month, IAB […]