Building loyalty with the new consumer

There has been a lot of discussion around building customer loyalty since the financial crisis hit. Brands often ask us, what are the drivers of loyalty? How do we successfully drive loyalty with a fickle consumer base? Of late, Delvinia has had the privilege of working with Student Price Card (SPC), a youth loyalty brand, […]

Delvinia Captures IMA Best in Class Award for UTSC Website Design

We’re thrilled to announce that our redesign of the University of Toronto Scarborough Campus (UTSC) website has won an IMA Best in Class Award in the University category. “To accurately reflect what UTSC is all about, we needed our digital presence to be an elegant destination, guiding visitors to relevant information that is regularly updated […]

Competitive Reviews – Uh, What Are They Good For? Absolutely Everything

If you want to have the competitive advantage in your industry, country or globally then you need to know what everyone else is doing out there – and I mean everyone else, not just your direct competitors. While it is super critical to keep your finger on the pulse of your direct competitors, and to […]

Creating an effective digital strategy requires a big picture view

As digital technologies reshape customer behaviour, brands are realizing that their approach to digital needs to change. Marketers want their digital communication channels to work harder and better. Divisions can no longer afford to work in silos and evolution in digital strategy can no longer be piecemeal. To paraphrase an old saying, brands can no […]

Webinar Recording: E-commerce Trends for 2013

On Tuesday, Rosalina Lin-Allen, our Director of Strategy, presented a webinar on E-commerce Trends for 2013 in partnership with Tenzing Hosting. While other channels have suffered during the recession, e-commerce continues to show impressive growth, averaging a 13%+ growth rate year-over-year (source: eMarketer, July 2012). With such opportunity your brand needs to remain competitive by […]

The Art of Turning Insight into Action – Part Three: It’s Time to Take Action

In this, the last installment of our three-part series, I’ll explain the final stage in our process: action. My name is Charles Sue-Wah-Sing and I head our design practice here at Delvinia.  I work closely with the practice heads and team leads to deliver the final designs and execution on client projects. It’s time to […]