Agile, Automated Market Research Platform Accelerates Insights
Can traditional market research keep up with the need for speed in today’s digital environment? And how can agile, automated market research help health systems accelerate their process? In the new eHealthcare Strategy & Trends article, our President & Chief Innovation Officer Steve Mast discusses how Methodify, a Delvinia company, enables organizations to collect feedback and insights quickly. Traditional […]
AskingCanadians assists Deloitte in understanding the impact of legalized recreational cannabis
Accounting giant Deloitte recently released their 2018 cannabis report, A society in transition, an industry ready to bloom. Powered by AskingCanadians, a Delvinia company, this report provided some much-needed insight on the opportunity that legalizing cannabis presents to the Canadian economy. Canada is the first G7 country set to legalize recreational cannabis nationwide. As a […]
New Marketing Research Platform Will Have Brands Saying “Just Methodify It”
Platform makes it easier to integrate consumer insights at every stage of product and marketing development, already has BMO Harris Bank and J.P. Wiser’s Whisky as clients Toronto, May 8, 2018 — Delvinia, the company behind a portfolio of valuable data collection businesses, has launched its new automated marketing research platform Methodify. The platform, successfully […]
Speaking: Next 2018 – The Future of Experiential Marketing Measurement
Our EVP Raj Manocha will join Alyssa Rodrigo of Labatt Breweries at the Insights Association’s NEXT 2018 conference in New York on May 1st to talk about measuring the effectiveness of experiential marketing. Directly engaging consumers and inviting them to participate in a brand experience is the core goal of any experiential marketing campaign. But […]
Getting Consumer Research Wrong
In an new article for The Research Insighter, Steve Mast, our President and Chief Executive Officer, takes a look at marketing failures and why so many brands today are getting their marketing research wrong. Despite using consumer feedback, brands often introduce products and campaigns that leave you scratching your head wondering, “Who approved that?” In […]
Speaking: Automating the MR Process to Achieve Greater Results
TMRE in Focus: Innovations in Market Research takes place in Chicago next month and our EVP Raj Manocha will be on hand to share some of the innovative work our team is doing with our Methodify platform. Raj will join Matt Marcus, Manager of Marketing Research with BMO Harris Bank, to talk about MR automation […]