CMA/MRIA Customer Experience Conference
The 2014 CMA/MRIA Customer Experience Conference is just around the corner! The Canadian Marketing Association (CMA) and the Marketing Research and Intelligence Association (MRIA) are teaming up to host the second annual CX Conference for marketers and researchers next month. The event, being co-chaired by Delvinia President Steve Mast and Janine Keogh, Vice-President Marketing, Biscuit Category Canada, […]
Achieving Customer Experience Harmony
Marketers want to ensure that their customers have a consistently good experience. They understand that it will go a long way to solve a key problem such as, “How can we sell more of product Y?” We like to look at things from a slightly different perspective: “What’s stopping the customer from buying more of […]
Speaking Engagements: Delvinia President Steve Mast to Speak at CX Day
On October 1, customer experience professionals in 21 cities around the world will take part in the first CX Day, a global celebration of companies and people that are creating great experiences for customers. Here in Toronto, our President Steve Mast will be among the speakers participating in a panel discussion at an event to […]
Are You Putting Your Customers’ Experience First?
In the past few years there’s been a lot of talk from digital marketing “experts” (yes, I somehow made double quotes with my fingers while typing) about hyper-focusing their efforts on social media; in some cases replacing their home page with a Facebook profile or […]
Looking Ahead: Optimizing and Innovating Customer Experiences
The Labour Day weekend signifies the end of the summer. The kids are going back to school, rush hour traffic resumes and companies are getting back to speed for the fall business cycle. At Delvinia, the summer months have turned into one of our busiest periods of the year. And while we continue to focus […]
The Emerging Role of the Customer Experience Professional
The lines are blurring. What was once a survey respondent is now a customer participant. What used to be called market research is now often referred to as customer insight. As we move from a product-centric world to a customer-centric world, addressing the needs and wants of empowered customers has resulted in the creation of […]