Here’s how to fail, whether you’re a startup or a large corporation
In his recent interview with the Financial Post, our President and Chief Innovation Officer Steve Mast discussed why traditional market research and product launch campaigns are ineffective in today’s consumer environment. With increasing demands for control over individual brand experiences and consumer expectations for options and speed on the rise, it’s no wonder 95 percent […]
Can you improve an already great user experience?
Learnings from our internal workshops I recently conducted a series of design thinking workshops for our team. In our first workshop we tackled the grocery shopping experience—including the challenges people face when shopping and how to address them. For the next round, we focused on the daily commute and how to improve it. As in […]
Join us at the 2014 CMA/MRIA Customer Experience Conference
What is your company doing to create a customer-centric culture? How do you define a successful customer experience? How do you determine realistic targets if you’re just starting a customer experience strategy? The 2014 CMA/MRIA Customer Experience Conference is right around the corner. And, this year – in addition to hearing from speakers from the […]
It’s time to rethink how we buy groceries
Recently I was asked by our president to organize an internal team building workshop for our staff inspired by the Institute of Design at Stanford University. I was more than happy to do it. The Institute, or d.school as it’s known, has become one of the most talked about institutions because of the methodology they […]
CMA/MRIA Customer Experience Conference
The 2014 CMA/MRIA Customer Experience Conference is just around the corner! The Canadian Marketing Association (CMA) and the Marketing Research and Intelligence Association (MRIA) are teaming up to host the second annual CX Conference for marketers and researchers next month. The event, being co-chaired by Delvinia President Steve Mast and Janine Keogh, Vice-President Marketing, Biscuit Category Canada, […]
Helping Envision the Future Donor Experience
Helping organizations visualize—and realize—their ideal customer experience is something we do in our work every day. And, on occasion, we conduct creative workshops to help steer organizations through that process. For the past two years we’ve been fortunate to have SickKids Foundation as a client. And we recently had the opportunity to facilitate an Engagement […]