Can you improve an already great user experience?

Learnings from our internal workshops I recently conducted a series of design thinking workshops for our team. In our first workshop we tackled the grocery shopping experience—including the challenges people face when shopping and how to address them. For the next round, we focused on the daily commute and how to improve it. As in […]

Innovation is More than Creative

As the Head of Design at Delvinia I’m always challenged by my clients, my team and my personal desire to push the boundaries for whatever we’re assigned to create. Fortunately we can produce great projects here. However, to earn the distinction between creating something great from something truly innovative takes a great deal more effort […]

Gut feel vs. hard data: Ding, round one!

Has this ever happened to you? Those crazy creative people you’ve hired have come up with a killer idea for your business that wasn’t based on customer insight, but on good old fashioned creative thinking. Like the good business person you are, you hire a firm to conduct some consumer testing. The results come in, and […]

Delvinia Case Study: Microsoft Canada’s No Friend Left Behind Campaign

Microsoft Canada’s No Friend Left Behind Campaign, designed by Delvinia to promote the launch of Window’s Live Messenger for the iPhone and iPod touch, is a creative concept that highlights the critical moments when you need the expertise of the friends on your IM list the most—all while poking fun at the fact that different […]

New Year, New Office, New eCeption

Moving to a new office space presents its own set of challenges – among them how to make the reception area unique, functional and a testiment to the culture and creativity of the people working within.  Following the old adage of first impressions, we found a way to make a lasting impression from the moment visitors walk […]