The marketer’s dilemma
A few weeks ago I attended a two-day offsite with senior marketing leaders from across Canada. Part of the meeting was dedicated to discussing the state of the marketing industry. Honestly, it feels like it’s a bit of a mess. I’m not saying that marketing today is not healthy with lots of opportunities for smart […]
Speaking Engagements: ‘New Age Marketing Using New Age Data’ Seminar
In the traditional world of qualitative and quantitative market research we are used to asking the questions. What if we largely just listened, collected, cleaned, categorized and analyzed instead? On October 28, Delvinia President Steve Mast will join Larry Friedman, Chief Research Officer, TNS North America, and Margot Acton, Senior Vice President, Brand & Communications […]
Design for Experience Awards gallery showcases two Delvinia projects
Two of our recent projects are featured in the online awards gallery for the first international Design for Experience (DfE) Awards program, presented in partnership with UX Magazine. Although we didn’t take home the top prize this year, our dashboard project with The Weather Network and the Delvinia-designed CoverMe Packing App for Manulife Financial were […]
Speaking Engagements: CMA 2014 Analytics Conference
The Canadian Marketing Association (CMA) is gearing up for the organization’s 2014 Analytics Conference, which takes place on January 29. With an emphasis on current case studies, the conference will feature presentations from individuals who have made the pivot of leveraging analytics beyond simple reporting to successfully driving change in their organizations and innovating within […]
Innovation Rocks
In my last post about innovation, I spoke about how innovation is more than just developing the creative idea. Innovation is about developing opportunities for new relationships with your customers and partners, products and services and potentially new streams of revenue. To realize this kind of change requires substantial effort from internal stakeholders. However even […]
Screens & Places: Is it creepy to track your customers’ every move?
The intersection between digital, social and physical experiences. The other day I was running through the PATH system in Toronto, which is the largest underground shopping complex in the world connecting office tower to office tower. I was stopped by a woman holding an iPad wanting to ask me a few questions. I’m sure you […]