Agile, Automated Market Research Platform Accelerates Insights

Can traditional market research keep up with the need for speed in today’s digital environment? And how can agile, automated market research help health systems accelerate their process? In the new eHealthcare Strategy & Trends article, our President & Chief Innovation Officer Steve Mast discusses how Methodify, a Delvinia company, enables organizations to collect feedback and insights quickly. Traditional […]

Getting Consumer Research Wrong

In an new article for The Research Insighter, Steve Mast, our President and Chief Executive Officer, takes a look at marketing failures and why so many brands today are getting their marketing research wrong. Despite using consumer feedback, brands often introduce products and campaigns that leave you scratching your head wondering, “Who approved that?” In […]