Speaking Engagements: SMEI’s Google+ Event for Marketers

Delvinia CEO Adam Froman heads to Vancouver today — fresh on the heels of yesterday’s Voice of the Customer presentation at the CMA Summit 2012 — to talk about how to use Google+ for business.

Adam is speaking at SMEI Vancouver’s Google+: Implications & Opportunities for Marketers, being held at the Pan Pacific Hotel this afternoon. (SMEI Vancouver is a chapter of Sales & Marketing Executives International.)

Brands like Ford, Red Bull and Kodak were among the first to start experimenting with Google+ when the platform rolled out its business pages in November. But many companies are still struggling to understand the role of Google+ in the marketing mix. Is it just another social media platform? Is it really all that different from Facebook? Does being on Google+ help businesses rank higher in search results?

In this presentation, Adam and Chris Breikss of 6S Marketing will provide an overview of the unique features of the site, including its relevancy in Google search. They’ll also outline the pros and cons of the network to help attendees decide whether their business should be employing a Google+ strategy, and share their own learning as users of Google+.

Stay tuned for more information about Adam’s Google+ presentation and video footage from his CMA talk in the coming days.