RAC Canada & the Retail Council of Canada are joining forces to present this year’s Retail Advertising & Marketing Symposium, which takes place on April 25.
Delvinia President Steve Mast will be on hand to present a session about Mapping the New Customer Path to Purchase.
Here’s a preview of his presentation:
For brands today, the importance of knowing who their customers are and how they buy has never been more essential. What was once a straightforward path to purchase has become a dynamic, non-linear digital customer journey. In this session, Steve will share new AskingCanadians data on eShopper behaviours and will demonstrate how Customer Journey Mapping can help brands identify opportunities to innovate and improve the customer experience.
This year’s event will be held at the International Centre. To join us at the conference, register now.