Delvinia President Steve Mast will take part in OpenDialogue’s 6th Annual Social Media Marketing Conference, being held at The Old Mill Inn on February 13 and 14.
- February 6, 2013
Speaking Engagements: OpenDialogue’s Social Media Marketing Conference
- by Delvinia
Steve’s session, Canadian Consumer Views and Usage of Branded Social Media, looks at social from the consumer perspective. Here’s a preview of his presentation:
In today’s world, digital platforms and technologies are constantly evolving, resulting in high consumer expectations and the need to deliver compelling experiences to engage your audience. As a result, many brands are struggling with the same big questions: What motivates the social customer to take action with a brand? What keeps customers loyal to your digital brand? Since so many customers are on Facebook, should it not be your new corporate home page?
In this session, Steve will present new data from the AskingCanadians research community about consumer engagement with social platforms. Learn what Canadians are doing, why and how often, and gain valuable insights into how social media is changing purchasing behaviour and consumer relationships with brands.
To join us at the conference, Register Now.