In the News: Vue Magazine Profiles Delvinia’s Work with the Town of Markham

In the December issue of Vue Magazine, published by the Market Research and Intelligence Association (MRIA), our CEO Adam Froman shares the story of our work with the Town of Markham.

Adam’s feature article, “How Marketing Research is Helping Canada Gain Recognition as a Global Leader in eDemocracy,” illustrates how the municipality has successfully used digital technologies, including Internet voting, as a means to engage the public with local government. The article also speaks to the role of our research initiatives in helping the Town gain an understanding of its citizens.

Delvinia has worked with the Town of Markham since 2003, when the municipality chose to introduce Internet voting. Markham engaged our firm to help the Town communicate this new and innovative voting option to its residents.

In developing and implementing the voter outreach campaigns for the 2003, 2006 and 2010 municipal elections, our role has been that of a participant in the process as well as an observer. In 2003, we began collecting surveys and publishing reports about the attitudes and behaviours of Markham residents as they experienced Internet voting.

“The research has been fundamental in helping Markham understand the habits and behaviours of residents – in the ways they use technology in their lives and in the ways they interact with government. It has also been instrumental in validating Markham’s decision to continue to offer Internet voting in future elections,” Adam writes.

To read Adam’s full article, please see the December issue of Vue magazine.

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