The DIY Markham social media campaign, designed and implemented by Delvinia to raise awareness of the 2010 municipal election in the Town of Markham, has been recognized with an Outstanding Achievement award in the 2011 Interactive Media Awards competition.

The site was honoured in the Government category.

The social media awareness campaign was launched by the Town in September 2010 to inform local residents about the upcoming municipal election. The campaign centred on the use of humorous online videos—distributed through Facebook, Twitter and YouTube—to engage voters and increase awareness about the delivery of municipal services and the importance of voting at the local level.

The easy-to-share videos featured tongue-in-cheek scenarios of what do-it-yourself versions of parks and recreation, fire services, garbage collection and water services might look like.

Created by the Interactive Media Council, Inc., a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the IMA competition is designed to recognize the highest standards of excellence in website design and development and honour individuals and organizations for their outstanding achievement.

To view the DIY Markham videos, visit the DIY Markham page on YouTube.