In the latest issue of Direct Marketing magazine, Delvinia President Steve Mast—pictured on the cover wearing a custom T-shirt—offers advice to marketers on how to best use 2D barcodes as an effective communications tool.

“Some say 2D barcodes are just marketing hype. But, they can be an effective marketing and communications tool for your business; if they are used strategically,” Mast states in the August cover story, “2D Barcodes: Beyond the Hype.”

The article speaks to Delvinia’s expertise in working with 2D barcodes (we’ve been using them in client campaigns since 2008) and points to the fact that consumer awareness of the technology has grown dramatically within the past year.

Almost 40 per cent of smartphone owners now have a reader or scanner app installed on their phone, one in five scan something every week, and 85 per cent of those who have scanned a barcode would recommend the experience to someone, suggesting the novel way of accessing mobile content is delivering some value to users.

“The technology presents a unique opportunity for marketers to engage with their audience,” Mast says. “What’s important to remember is: there is no one-size-fits-all marketing solution. To successfully integrate 2D barcodes into a marketing campaign, marketers should first have a deep understanding of their customers and their mobile behaviours.”

Here are our 10 tips for using 2D codes effectively:

One Response

  1. There are numerous businessman said that, 2D barcodes are just marketing type. But, as per my experience it is one of an effective marketing and communications tool for your business. nbuy a barcode

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