This month we’re proud to share two of our popular presentations through our FREE Delvinia Dig Webinar series. These webinars are based upon our popular Delvinia Dig reports, a compilation of the perspectives of Delvinia’s interactive experts based on data generated by our proprietary online consumer research panel, AskingCanadians.com™.
On Tuesday, Nov. 23 at 2pm ET we will presenting “Managing the Hype: The Reality of Mobile in Canada” and on Wednesday, Nov. 24, 2pm ET we will be presenting “Are they really that different? The Digital Divide between Millennials & Boomers”. Steve Mast, President of Delvinia will be presenting and we’ll be leaving plenty of time for questions and discussion at the end at the end of each session.
Tuesday, Nov. 23, 2pm ET
Managing the Hype: The Reality of Mobile in Canada
Mobile is the future however, we are in the early stages and marketers and businesses need to manage our expectations in order to make the most of this emerging technology. We’ve compared the behaviours of 4 consumer groups in the Canadian marketplace: Millennials aged 18-30, Gen X aged 31-44, Boomers aged 45-65, and Canadians 65+.
This presentation will cover how are ‘Canadians’ are using their mobile device?
- Smart phone ownership & usage
- GPS awareness & usage
- Mobile Apps – type & usage
- Mobile camera – high usage, lower sharing
- Mobile games – usage
Download the DIG Report: Managing the Hype: The Reality of Mobile in Canada
Wednesday, Nov. 24, 2pm ET
Are they really that different?
The Digital Divide between Millennials & Boomers
As technologies continue to evolve, generation gaps grow, and reaching audiences in meaningful ways becomes increasingly difficult, organizations today need to dig deeper than ever before to understand their customers’ attitudes and behaviours.
By tapping into our online consumer research community, AskingCanadians.com, Delvinia is able to uncover Canadian consumer insights that help inform our client’s digital customer experiences.
Join us as we share some key insights that illuminate the differences between the Millennials and Boomers in the following areas of interest:
- Technology ownership
- Accessibility issues
- Social networking
- Personal information sharing