COVID-19 People Insights by BEworks & Delvinia

A new lens to understanding the drivers of COVID-19 vaccine demand and hesitancy

About the Study

The COVID-19 People Insights is large-scale data-set containing the results from a study developed by an investigative team of researchers from the world-leading behavioural science think-tank, BEworks.

This seminal study investigates the drivers of vaccine demand from a psychological and behavioural perspective – focusing in particular on the way beliefs and thinking styles influence people’s likelihood to become pro or anti-vax.

The data was collected by Delvinia’s AskingCanadians panel in December 2020 and includes responses from 3,715 Canadians.

In an effort to give back and accelerate the speed of knowledge transfer, BEworks and Delvinia are releasing the entirety of the data-set for use by the public.

If you have questions about the data from this study, please contact BEworks here.

BEST DEAL

Full Access to Unpublished Data

$9500 +HST

CAD

Topics include:

  • Vaccination Intention
  • Speed to Vaccinate
  • Handwashing
  • Stay-at-home Orders
  • Disinfection
  • Restrictions and Guidelines
  • Helping the vulnerable
  • Financial concerns
  • Health concerns
  • Country-level concern
  • Seperation from family
  • Isolation
  • Family tension
  • Unifies countries
  • Gratitude towards essential workers
  • Gratitude towards healthcare professionals
  • Profession and Location Risks
  • Age and Pre-existing Condition Risks
  • Personal perceived risk of contracting
  • Dangers of COVID-19
  • Contraction Risk for others
  • Perception of Death Risk for others
  • Slowing spread vs. Economy
  • Prevelance of Herd Immunity
  • Attitudes towards those who die
  • General Trudeau Favourability
  • Prime Minister Handling of the Pandemic
  • Access to Medical Help
  • Case count accuracy
  • General Media Accuracy
  • Trust in: CBC News
  • Trust in: Fox News
  • Trust in: National Post
  • Trust in: The Globe and Mail
  • Trust in: Peer-reviewed scientific publications
  • On-going research
  • Vaccine – Autism Link
  • Harmful Preservatives
  • Natural Alternatives
  • Hoax Pandemic
  • Big Pharma and Testing Scam
  • Nanobots and 5G
  • Totalitarian control
  • Vaccine Safety
  • Laser mechanics
  • Antibiotic use
  • Nuclear Power
  • Continental movement
  • Radioactivity
  • Genetic similarity
  • Atomic sizes
  • Confidence on word problems
  • Feelings of truth versus evidence
  • Conflicting evidence and beliefs
  • Beliefs about truth and evidence
  • Battery of psychological cognitive reflection tasks
  • COVID-19 History of Diagnosis
  • Symptom Severity
  • Personal Connection to Someone Diagnosed
  • Severity of Symptons for Known Contact
  • Age
  • Gender
  • Race
  • Education
  • Employment
  • Healthcare work
  • Marital Status
  • Children
  • Annual Income
  • Community Licing
  • Politics on Social Issues
  • Politics on Economic Issues

Limited Sample Access

Free

Topics include:

  • Vaccination Intention
  • Speed to Vaccinate
  • Handwashing
  • Stay-at-home Orders
  • Disinfection
  • Restrictions and Guidelines
  • Helping the vulnerable
  • Financial concerns
  • Health concerns
  • Country-level concern
  • Seperation from family
  • Isolation
  • Family tension
  • Unifies countries
  • Gratitude towards essential workers
  • Gratitude towards healthcare professionals
  • Profession and Location Risks
  • Age and Pre-existing Condition Risks
  • Personal perceived risk of contracting
  • Dangers of COVID-19
  • Contraction Risk for others
  • Perception of Death Risk for others
  • Slowing spread vs. Economy
  • Prevelance of Herd Immunity
  • Attitudes towards those who die
  • General Trudeau Favourability
  • Prime Minister Handling of the Pandemic
  • Access to Medical Help
  • Case count accuracy
  • General Media Accuracy
  • Trust in: CBC News
  • Trust in: Fox News
  • Trust in: National Post
  • Trust in: The Globe and Mail
  • Trust in: Peer-reviewed scientific publications
  • On-going research
  • Vaccine – Autism Link
  • Harmful Preservatives
  • Natural Alternatives
  • Hoax Pandemic
  • Big Pharma and Testing Scam
  • Nanobots and 5G
  • Totalitarian control
  • Vaccine Safety
  • Laser mechanics
  • Antibiotic use
  • Nuclear Power
  • Continental movement
  • Radioactivity
  • Genetic similarity
  • Atomic sizes
  • Confidence on word problems
  • Feelings of truth versus evidence
  • Conflicting evidence and beliefs
  • Beliefs about truth and evidence
  • Battery of psychological cognitive reflection tasks
  • COVID-19 History of Diagnosis
  • Symptom Severity
  • Personal Connection to Someone Diagnosed
  • Severity of Symptons for Known Contact
  • Age
  • Gender
  • Race
  • Education
  • Employment
  • Healthcare work
  • Marital Status
  • Children
  • Annual Income
  • Community Licing
  • Politics on Social Issues
  • Politics on Economic Issues

What’s the Difference Between the Free & Paid Data?

BEworks and Delvinia are releasing Open Access COVID-19 People Insights data that was previously analyzed and published by BEworks. Unpublished data is available for purchase and includes responses to all 80+ questions.

This seminal study investigates the drivers of vaccine demand from a psychological and behavioural perspective – focusing in particular on the way beliefs and thinking styles influence people’s likelihood to become pro or anti-vax.

  • Vaccination Intention
  • Speed to Vaccinate
  • Handwashing
  • Stay-at-home Orders
  • Disinfection
  • Restrictions and Guidelines
  • Helping the vulnerable
  • Financial concerns
  • Health concerns
  • Country-level concern
  • Seperation from family
  • Isolation
  • Family tension
  • Unifies countries
  • Gratitude towards essential workers
  • Gratitude towards healthcare professionals
  • Profession and Location Risks
  • Age and Pre-existing Condition Risks
  • Personal perceived risk of contracting
  • Dangers of COVID-19
  • Contraction Risk for others
  • Perception of Death Risk for others
  • Slowing spread vs. Economy
  • Prevelance of Herd Immunity
  • Attitudes towards those who die
  • General Trudeau Favourability
  • Prime Minister Handling of the Pandemic
  • Access to Medical Help
  • Case count accuracy
  • General Media Accuracy
  • Trust in: CBC News
  • Trust in: Fox News
  • Trust in: National Post
  • Trust in: The Globe and Mail
  • Trust in: Peer-reviewed scientific publications
  • On-going research
  • Vaccine – Autism Link
  • Harmful Preservatives
  • Natural Alternatives
  • Hoax Pandemic
  • Big Pharma and Testing Scam
  • Nanobots and 5G
  • Totalitarian control
  • Vaccine Safety
  • Laser mechanics
  • Antibiotic use
  • Nuclear Power
  • Continental movement
  • Radioactivity
  • Genetic similarity
  • Atomic sizes
  • Confidence on word problems
  • Feelings of truth versus evidence
  • Conflicting evidence and beliefs
  • Beliefs about truth and evidence
  • Battery of psychological cognitive reflection tasks
  • COVID-19 History of Diagnosis
  • Symptom Severity
  • Personal Connection to Someone Diagnosed
  • Severity of Symptons for Known Contact
  • Age
  • Gender
  • Race
  • Education
  • Employment
  • Healthcare work
  • Marital Status
  • Children
  • Annual Income
  • Community Licing
  • Politics on Social Issues
  • Politics on Economic Issues
  • Vaccination Intention
  • Speed to Vaccinate
  • Handwashing
  • Stay-at-home Orders
  • Disinfection
  • Restrictions and Guidelines
  • Helping the vulnerable
  • Financial concerns
  • Health concerns
  • Country-level concern
  • Seperation from family
  • Isolation
  • Family tension
  • Unifies countries
  • Gratitude towards essential workers
  • Gratitude towards healthcare professionals
  • Profession and Location Risks
  • Age and Pre-existing Condition Risks
  • Personal perceived risk of contracting
  • Dangers of COVID-19
  • Contraction Risk for others
  • Perception of Death Risk for others
  • Slowing spread vs. Economy
  • Prevelance of Herd Immunity
  • Attitudes towards those who die
  • General Trudeau Favourability
  • Prime Minister Handling of the Pandemic
  • Access to Medical Help
  • Case count accuracy
  • General Media Accuracy
  • Trust in: CBC News
  • Trust in: Fox News
  • Trust in: National Post
  • Trust in: The Globe and Mail
  • Trust in: Peer-reviewed scientific publications
  • On-going research
  • Vaccine – Autism Link
  • Harmful Preservatives
  • Natural Alternatives
  • Hoax Pandemic
  • Big Pharma and Testing Scam
  • Nanobots and 5G
  • Totalitarian control
  • Vaccine Safety
  • Laser mechanics
  • Antibiotic use
  • Nuclear Power
  • Continental movement
  • Radioactivity
  • Genetic similarity
  • Atomic sizes
  • Confidence on word problems
  • Feelings of truth versus evidence
  • Conflicting evidence and beliefs
  • Beliefs about truth and evidence
  • Battery of psychological cognitive reflection tasks
  • COVID-19 History of Diagnosis
  • Symptom Severity
  • Personal Connection to Someone Diagnosed
  • Severity of Symptons for Known Contact
  • Age
  • Gender
  • Race
  • Education
  • Employment
  • Healthcare work
  • Marital Status
  • Children
  • Annual Income
  • Community Licing
  • Politics on Social Issues
  • Politics on Economic Issues

Receive full access to unpublished data.

Complete the form below to access the full unpublished data from this study available for $9500 +HST (CAD).

Receive free access to BEworks' Open Data.

Complete the form below to access the Open Data previously published in the report COVID-19 Vaccine Hesitancy: A Behavioural Lens on a Critical Problem.

Beacon BEworks Vaccine Ready

BE VACCINE READY

The BEworks BEACON Recovery Package is a 4-week sprint designed for public and private sector organizations seeking to drive vaccine uptake, accelerate the onset of heard immunity, and safely re-open the economy. Developed by world leading think-tank and behavioural economics consultancy, BEworks, the solutions encompassed by the package are grounded in the science of human behaviour change, and the latest insights into the psychology of vaccinations.

The way we communicate with people whose vaccine intentions range from secure and on-the-fence to outright opposed requires a set of carefully crafted and diverse solutions. The BEworks BEACON Recovery Package goes beyond just informational strategies, to proposing targeted solutions to overcome hesitancy along the vaccination spectrum. See how it can be customized to your people and your organization.

Get a copy of BEworks’ report “BEACON: A Strategic Framework for Overcoming Vaccine Hesitancy” with your People Insights package to learn about the scientific underpinnings of this pandemic recovery package, or head to www.beworks.com/covid-19/ to learn more.

Vaccine Hesitancy BEworks - Delvinia COVID-19 People Insights

About Delvinia & BEworks

Delvinia

Delvinia is a research technology and consumer data collection company that is transforming how data is collected and used to underpin business decision-making at every level. The company has spawned a successful portfolio of products and services, including the research automation platform Methodify.it, the online consumer panels AskingCanadians and CRIS, which automates qualitative research. For more information, please visit delvinia.com or follow @delvinia on Twitter.

AskingCanadians by Delvinia

AskingCanadians by Delvinia is a consumer research panel and full-service data collection company providing access to Canadian sample. AskingCanadians is dedicated to enabling market researchers to quickly gather and deliver high quality information from Canadian consumers.

BEworks

BEworks is the first company in the world to fuse the functionalities of a think tank, research institute, and consulting practise with the goal of applying behavioral economics to tackle complex challenges with new solutions. Founded in 2010 by leading behavioral and marketing experts, Kelly Peters, Dan Ariely, and Nina Mazar, BEworks is dedicated to bringing behavioral insights, experimental methods, and rigorous analytical techniques to policy makers and leaders of Fortune 500s across the globe. We firmly believe that scientific thinking has the power to transform society and the economy, and are set on leading the way towards this 21stcentury renaissance.

Since the pandemic, we have been applying our expertise and insights to support the government, public sector, and businesses, with the behaviour change issues surrounding COVID-19. BEworks is the leading the behavioural change unit for 19toZero, a coalition of experts from various fields looking to end the pandemic. To learn more about our BEACON Recovery Package, read our insights and solutions reports, and connect with the team, please go to www.BEworks.com/covid-19 or contact us at info@BEworks.com

Delvinia
David Phillips, Partner - Deloitte Digital
David Phillips
Partner
Deloitte Digital

Who is David Phillips?

A proven marketing and General Manager with over a decade of experience in delivering successful commercial outcomes for tier-one consumer goods organisations in local, regional and global roles.

The core to this success has been leveraging the rare combination of three strong attributes in corporates and start-ups:

  1. Analytical and strategic skill-set gained through formal training (MBA) and leading countless strategic and insight-led projects;
  2. A strong creative perspective which drives powerful innovative solutions to organisational problems or opportunities;
  3. Influencing and leadership skills which have continually shaped organisational direction, focus and critically, delivered galvanising team leadership.

Sessions

Is Technology the Death of the Insight or Have We Just Stopped Asking "Why"?
Thursday November 12, 2020
8:00 PM - 8:30 PM

COVID-19 People Insights: A new lens to understanding the drivers of COVID-19 vaccine demand and hesitancy.

Discover unique insights into data, market research, consumer experience, and marketing with a diverse global perspective.