Webinar: The Digital Divide between Millennials & Boomers
As technologies continue to evolve, generation gaps grow, and reaching audiences in meaningful ways becomes increasingly difficult, organizations today need to dig deeper than ever before to understand their customers’ attitudes and behaviours. By tapping into our online consumer research community, AskingCanadians.com, Delvinia is able to uncover Canadian consumer insights that help inform our client’s […]
Webinar: Managing the Hype: The Reality of Mobile in Canada
This webinar was presented on November 23, 2010. Due to an unfortunate error, the first 10 minutes are missing from the recording. You can view the missing slides in the embedded Slideshare presentation below. Mobile is the future however, we are in the early stages and marketers and businesses need to manage our expectations in […]
Delvinia Dig Webinar Series Launches with ‘Mobile in Canada’ and ‘The Digital Divide’
This month we’re proud to share two of our popular presentations through our FREE Delvinia Dig Webinar series. These webinars are based upon our popular Delvinia Dig reports, a compilation of the perspectives of Delvinia’s interactive experts based on data generated by our proprietary online consumer research panel, AskingCanadians.com™. On Tuesday, Nov. 23 at 2pm […]
Over 17,000 residents registered for Internet Voting for the Markham Municipal Election
Apart from the fact that Delvinia is helping to promote the election and the option to vote online in the Markham municipal election, I am actively involved in helping to spread the word amongst the candidates. Next to the media, the candidates are one of the best channels to spread the word to electors about […]
Will you be using Facebook's new Places feature?
Facebook Places is now live in Canada. In early September we asked 1002 members of Delvinia’s AskingCanadians research panel whether they would be using Facebook’s Places feature when it launched. At that time only 12% of respondents said Yes, while 21% said No. The majority of respondents were Undecided (30%) or didn’t yet know (36%) […]
Canadian Opera Company Case Study: Determining Social Media Readiness
The Situation Delvinia’s relationship with the Canadian Opera Company (COC) began almost 3 years ago to improve the digital customer experience for opera-goers. Our work has resulted in tangible results migrating more COC customers to transact online. Now the COC struggles with understanding the measurable benefits that social media can better engage their audience. Like […]