Delvinia Releases Dig Report on the Social Shopper
Understanding how consumers incorporate digital technology into the retail experience is the focus of the latest Delvinia Dig report, being released today. The Social Shopper: A Lens into the Future of Retail Experiences highlights seven major trends around the use of digital technology in the purchase process and examines what retailers and product manufacturers should […]
Presentation on Parliament Hill Sparks Interest in DIY Markham
On Friday, my colleague Lesley Copeland and I presented our paper, entitled “Candidates do it, why can’t election agencies? The Town of Markham’s use of Facebook in the 2010 Municipal Election” on Parliament Hill. This presentation was part of a two-day conference organized by Carleton University’s Hon. Dick and Ruth Bell Chair for the Study […]
Delvinia Lunch & Learn 11.01 – Rapid Prototyping, MakerBot & 3D Printing Demand
On Thursday I hosted a Lunch & Learn presentation on 3D Printing and Rapid Prototyping. Rapid Prototyping (a.k.a. 3D Printing) has been used commercially since the early ’80s as a way of speeding up and simplifying the development process of products such as cars, computers and other consumer goods. Industrial grade 3D printers cost tens […]
Testing User Experience Process at Delvinia
In August 2010 Delvinia began a project to integrate our current UX testing process with our AskingCanadians™ panel. Part of the project was funded by The National Research Council Industrial Research Assistance Program (IRAP), a program that helps business increase technical capabilities within the context of their current product offerings. In the past, IRAP projects have […]
QR Codes Seem to be Everywhere, But Are They Going Anywhere?
Over the past few years we’ve seen QR codes (Quick Response) used sporadically in various marketing campaigns here in Canada, but have never seen them really catch on. The reasons are varied, starting with the fact that most people don’t know what they are or how to use them. Recently we showed a QR Code to […]
Facebook Tops List of Email Alternatives, Especially with Women
According to numbers published by Royal Pingdom in 2009, the estimated number of emails sent per day was around 247 billion. Unfortunately 80% of those are thought to be spam and viruses. With junk and spam filters working overtime it’s no wonder people are finding alternatives to email when communicating with their friends, family and […]