Originally published on the Association of Canadian Advertisers blog. In 2020, finding a marketer who isn’t using some form of Marketing Technology (MarTech) stack would be nearly impossible. In fact, chiefmartec.com says that in 2011 there were about 150 marketing solutions – today they are tracking over 7,000 technology solutions. These martech solutions support all aspects […]
Here at Delvinia, we talk a lot about how data and research can benefit a business, but we also know that it can benefit the world as a whole. In recent years data has gotten a bit of a bad rap in the public realm, as there have unfortunately been bad actors utilizing data unethically, […]
In his interview with Merrill Dubrow on the M/A/R/C Research podcast our CEO Adam Froman shares his vision for the future of the insights industry and the world at large. For Adam, part of that vision has always been to give back whenever possible, and that has included being a board member for the MREF. […]
In our third installment in the 3 Questions, 3 Minutes series, Delvinia’s President and Chief Innovation Officer Steve Mast spoke with top marketing leaders Maja Neable from BMO, and Laura Pearce from Twitter. They were asked 3 questions on how COVID-19 has impacted their strategies, decision-making, and work culture, and each question got 3 minutes […]
In our second installment in the 3 Questions, 3 Minutes series, Delvinia’s President and Chief Innovation Officer Steve Mast spoke with top marketing leaders Rob Assimakopoulos from CIBC, Chris Stamper, former TD Bank, and David Willows from Green Shield Canada. He asked 3 questions on how COVID-19 has impacted their strategies, decision-making, and work culture.
As we at Delvinia begin our sixth week of working from home, we want to begin thinking about the next phase of this new world we are living in. It has become widely understood that many consumers are feeling anxious, worried, or outright afraid. Technology has never felt more important, both in allowing us to […]