Aligning Your Digital Ecosystem to Support the Customers’ Decision Journey

Brands have been adding the latest and coolest digital touchpoints to their portfolio in the last few years – Facebook, blogs, Twitter, mobile, Pinterest, you name it  – often because they do not want to fall behind their competitors. The rationale of adding digital touchpoints is a reactive one – “our competitors are there so […]

Presentation Slides: Mapping Manulife’s Direct to Consumer Path to Purchase

Last week, our President Steve Mast was a guest speaker at the Canadian Marketing Association’s 2013 National Convention. Steve spoke about the need to map the customer journey to determine whether your business is connecting with today’s digitally empowered customer at the points that are most critical to them. Using examples from Delvinia’s work with […]

Beauty in technology: It’s all about the experience you give the consumer

I was having dinner with a good friend of mine the other night to celebrate his recent contract to work with one of, if not the largest gaming company, EA, out of their Vancouver offices.  Having always been intrigued and amazed by his creative skillset (he draws graphic novels for fun) I encouraged him to […]

Speaking Engagements: Reinventing Customer Service Conference

Amy Sullivan, Delvinia’s VP of Insights, is among the speakers presenting at the 4th Reinventing Customer Service Conference being hosted by Federated Press next week. The three-day conference, which takes place from February 5-7 at the Novotel Toronto Centre Hotel, focuses on “maximizing the opportunities and overcoming the pitfalls in an era when the consumer […]

The Art of Turning Insight into Action – Part Three: It’s Time to Take Action

In this, the last installment of our three-part series, I’ll explain the final stage in our process: action. My name is Charles Sue-Wah-Sing and I head our design practice here at Delvinia.  I work closely with the practice heads and team leads to deliver the final designs and execution on client projects. It’s time to […]

The Art of Turning Insight into Action – Part One: What Do We Mean by Insights?

Brands face big challenges today. Data overload, hyper-connected customers and technology that’s changing faster than ever before. We apply a customer-centric, insight driven methodology to design as a means to empower organizations to meet their business needs. Over the years we’ve refined a three-part process that is straightforward and effective: insight, strategy and action. To […]