Category: Strategy

The secret to fuelling a culture of innovation

With the rapid pace of today’s technological change, even industry-leading companies need to constantly evolve and innovate to stay on top or even compete. In a world where a company like WhatsApp can be purchased for $19 billion, and Netflix can turn the cable industry on its head, many of your key competitors tomorrow, may […]

Achieving Customer Experience Harmony

Marketers want to ensure that their customers have a consistently good experience. They understand that it will go a long way to solve a key problem such as, “How can we sell more of product Y?” We like to look at things from a slightly different perspective: “What’s stopping the customer from buying more of […]

UX Design: Every user is unique

Working in the UX field I’m constantly looking at my environment and the world around me and questioning just how usable things are. Recently, I started to think about the concept of just what makes something usable. If something works, does that automatically make it usable? I’ve always believed that for something to be usable, […]

Innovation Rocks

In my last post about innovation, I spoke about how innovation is more than just developing the creative idea. Innovation is about developing opportunities for new relationships with your customers and partners, products and services and potentially new streams of revenue. To realize this kind of change requires substantial effort from internal stakeholders. However even […]

Are You Putting Your Customers’ Experience First?

                    In the past few years there’s been a lot of talk from digital marketing “experts” (yes, I somehow made double quotes with my fingers while typing) about hyper-focusing their efforts on social media; in some cases replacing their home page with a Facebook profile or […]