Speaking: IAB Canada Research Committee

Raj Manocha, our Executive Vice President, will be speaking in front of the Interactive Advertising Bureau (IAB) Research Committee today to discuss challenges, trends and opportunities within the Canadian research space, from the perspective of brands and agencies. IAB Canada is the national voice and thought leader of the Canadian interactive marketing and advertising industry. […]

AskingCanadians assists Deloitte in understanding the impact of legalized recreational cannabis

Accounting giant Deloitte recently released their 2018 cannabis report, A society in transition, an industry ready to bloom. Powered by AskingCanadians, a Delvinia company, this report provided some much-needed insight on the opportunity that legalizing cannabis presents to the Canadian economy. Canada is the first G7 country set to legalize recreational cannabis nationwide. As a […]

Speaking Engagements: CMA 2014 Analytics Conference

The Canadian Marketing Association (CMA) is gearing up for the organization’s 2014 Analytics Conference, which takes place on January 29. With an emphasis on current case studies, the conference will feature presentations from individuals who have made the pivot of leveraging analytics beyond simple reporting to successfully driving change in their organizations and innovating within […]

8 Tips for Designing Your Mobile Purchasing Experience

In my last blog post I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our AskingCanadians online research community revealed that 20 per cent of Canadians are reaching for […]

The Art of Turning Insight into Action – Part One: What Do We Mean by Insights?

Brands face big challenges today. Data overload, hyper-connected customers and technology that’s changing faster than ever before. We apply a customer-centric, insight driven methodology to design as a means to empower organizations to meet their business needs. Over the years we’ve refined a three-part process that is straightforward and effective: insight, strategy and action. To […]