Adam Froman shares his view on the dissolution of MRIA
The Market Research Intelligence Association (MRIA), the industry’s only oversight body in Canada, is shutting down operations at the end of this month. In his recent article, “It’s Time for Canada to Take the Global Lead in Market Research“, our CEO Adam Froman shares his view on what’s needed next. “It starts by letting go of […]
Here’s how to fail, whether you’re a startup or a large corporation
In his recent interview with the Financial Post, our President and Chief Innovation Officer Steve Mast discussed why traditional market research and product launch campaigns are ineffective in today’s consumer environment. With increasing demands for control over individual brand experiences and consumer expectations for options and speed on the rise, it’s no wonder 95 percent […]
Speaking: IAB Canada Research Committee
Raj Manocha, our Executive Vice President, will be speaking in front of the Interactive Advertising Bureau (IAB) Research Committee today to discuss challenges, trends and opportunities within the Canadian research space, from the perspective of brands and agencies. IAB Canada is the national voice and thought leader of the Canadian interactive marketing and advertising industry. […]
AskingCanadians assists Deloitte in understanding the impact of legalized recreational cannabis
Accounting giant Deloitte recently released their 2018 cannabis report, A society in transition, an industry ready to bloom. Powered by AskingCanadians, a Delvinia company, this report provided some much-needed insight on the opportunity that legalizing cannabis presents to the Canadian economy. Canada is the first G7 country set to legalize recreational cannabis nationwide. As a […]
Speaking: 2018 MRIA National Conference
The Marketing Research and Intelligence Association (MRIA) hosts its annual conference in Vancouver next month and AskingCanadians is proud to be a Pinnacle Sponsor of the event once again this year. In addition to sponsoring the conference, which takes place from June 10 to 12, two members of our team will be speaking in Vancouver. […]
New Marketing Research Platform Will Have Brands Saying “Just Methodify It”
Platform makes it easier to integrate consumer insights at every stage of product and marketing development, already has BMO Harris Bank and J.P. Wiser’s Whisky as clients Toronto, May 8, 2018 — Delvinia, the company behind a portfolio of valuable data collection businesses, has launched its new automated marketing research platform Methodify. The platform, successfully […]