A Field Guide to Banishing Bad Advertising: 7 Keys to a Thoughtful Advertising Approach

We’ve all seen it: the advertisement that makes us cringe. Whether it’s on the web or in mainstream media, bad ads leave audiences wondering what happened in the decision process that allowed that concept to get the green light. 2018 has been the year of particularly bad ads. Major brands like Dove, Nivea, McDonald’s, and Uber all caught their fair […]

Delvinia Promotes Two and Gets Growth Funds

Canadian data collection firm Delvinia has named Raj Manocha President of its Methodify platform and group Chief Revenue Officer, while Suzanne Costa moves into the roles of COO and Chief Privacy Officer. The company has also received an undisclosed amount of funding.

Canadian data collection firm Delvinia has named Raj Manocha President of its Methodify platform and group Chief Revenue Officer, while Suzanne Costa moves into the roles of COO and Chief Privacy Officer. The company has also received an undisclosed amount of funding. Founded in 1998, the Delvinia Group of companies includes a portfolio of digital […]

Speaking: Brand Marketing Summit & CMAfuture

Methodify at Brand Marketing Summit

It’s a busy month for us here at Delvinia and over the next weeks we’re headed to a number of new events! At next week’s Brand Marketing Summit, Executive Vice President Raj Manocha, will be on stage to share insights from a recent marketing-channel focused research project with AB InBev’s Labatt brands on October 24th at […]

Speaking: 2018 Corporate Researchers Conference

If you’re attending the Corporate Researchers Conference (CRC) next week, we’ll be there too! Methodify is delighted to be sponsoring this year’s event in Orlando and three members of our team are headed down to join you in this insight-filled experience. Our EVP Raj Manocha will be on hand to share some of the innovative work our team is […]

Methodify wins 2018 Achievement in Insight and Research Award

Methodify wins 2018 Achievement in Insight and Research Award

We are excited to announce that Methodify, the research automation platform by Delvinia, has been awarded a 2018 Confirmit AIR (Achievement in Insight and Innovation) Award in the Project and Innovation category. This award recognizes Methodify for driving forward the market research industry by innovating and delivering insights that fuel business performance. Methodify is one […]

Fast-Growing Tech Scaleup Delvinia Appoints New Director of Sales, Maria Popova

Delvinia announced that millennial market research specialist Maria Popova has joined as Director of Sales.

International growth of the firm sets the stage for 20 additional new hires this fall. TORONTO, September 12, 2018 – Data collection firm Delvinia announced that millennial market research specialist Maria Popova (pictured, right) has joined as Director of Sales. She will focus on the company’s automated market research platform, Methodify, eyeing a greater share of […]