Delvinia outlines 10 Tips for using 2D Barcodes in Direct Marketing cover story

In the latest issue of Direct Marketing magazine, Delvinia President Steve Mast—pictured on the cover wearing a custom T-shirt—offers advice to marketers on how to best use 2D barcodes as an effective communications tool. “Some say 2D barcodes are just marketing hype. But, they can be an effective marketing and communications tool for your business; […]

Delvinia Case Study: Microsoft Canada’s No Friend Left Behind Campaign

Microsoft Canada’s No Friend Left Behind Campaign, designed by Delvinia to promote the launch of Window’s Live Messenger for the iPhone and iPod touch, is a creative concept that highlights the critical moments when you need the expertise of the friends on your IM list the most—all while poking fun at the fact that different […]

Mobile Apps Allow Viewers to Check-in with Their Favourite Shows

In my recent post on social television, I talked about the ways that mobile devices, apps and social media are changing the television viewing experience. An increasing number of television shows and films are developing mobile-friendly websites and applications in an effort to encourage fans to use their Smartphones and social media accounts to interact […]

Delvinia’s New Webby Award

Delvinia’s official Webby Awards certificate arrived at our King Street West offices this afternoon! Earlier this year the International Academy of the Digital Arts and Sciences announced that our work for Microsoft Canada’s No Friend Left Behind campaign was being recognized as an Official Honoree in the Email Marketing category at the 15th annual Webby […]

Delvinia’s eCeption: Blending Creativity and Technological Expertise

In Delvinia’s new Dig report, The Social Shopper: A Lens into the Future of Retail Experiences, we identified a series of trends surrounding consumer use of digital technology. We also pointed to the fact that retailers need to understand tech-savvy shoppers in order to create effective digital strategies and experiences that are meaningful to consumers. […]

It’s No Wonder that Random House of Canada is a Leader in the Digital Space

Delvinia is very lucky to have clients that not only appreciate our strategic approach to creating digital experiences, but contribute to our desire to pursue thought leadership and our philosophy to play, learn and grow. One of those clients is Lisa Charters, Random House of Canada’s S.V.P. Director Digital. Lisa is the brain trust behind […]