Unleashing the Power of Analytics for Your Brand

Our society is at an inflection point where we can bring enough data together, computing power to process it, and bandwidth to distribute it in a timely, affordable way to make better decisions. Things that were seen as unattainable before are now possible. Organizations have the opportunity to rethink how they do business differently and […]

Competitive Reviews – Uh, What Are They Good For? Absolutely Everything

If you want to have the competitive advantage in your industry, country or globally then you need to know what everyone else is doing out there – and I mean everyone else, not just your direct competitors. While it is super critical to keep your finger on the pulse of your direct competitors, and to […]

Delvinia’s Customer-Centric Approach to VoC Programs

Voice of the Customer is a term that’s commonly being used to describe the process of using digital technologies across various customer touchpoints to collect, analyze and interpret customer feedback and data. Sounds straightforward. But in today’s digital world, keeping pace with the changing habits and behaviours of customers has never been so challenging. Digital […]

Immigrants are on the Digital Vanguard: The Globe and Mail

The revolution in social media is changing the way ideas are shared, and newcomers to Canada are leading the way. So says The Globe and Mail in “Immigrants are on the Digital Vanguard,” an editorial referencing a new social media study from Delvinia and Environics Analytics. The online survey of 23,144 people, conducted using Delvinia’s […]

Environics Analytics and Delvinia Announce Social Media Partnership

Environics Analytics and Delvinia today announced a partnership that connects Delvinia’s AskingCanadians™ social media survey to PRIZMC2, Environics Analytics’ popular segmentation system. The agreement marks the release of a new database that describes the social media habits of Canadians based on their lifestyle type. Known as the AskingCanadians™ Social Media PRIZMC2Link, the new database enables […]

AskingCanadians Poll: What Tech Do You Have in Your Car?

In a recent AskingCanadians™ poll, conducted by Delvinia Data Collection for ITbusiness.ca, the majority of Canadians (62.4 per cent) indicated they drive tech-free vehicles. But, many reported using IT products behind the wheel. According to the survey results, the most popular technologies being used are GPS navigation (16.2 per cent) and Bluetooth connectivity (15.8 per […]