QR Codes Seem to be Everywhere, But Are They Going Anywhere?

Over the past few years we’ve seen QR codes (Quick Response) used sporadically in various marketing campaigns here in Canada, but have never seen them really catch on. The reasons are varied, starting with the fact that most people don’t know what they are or how to use them. Recently we showed a QR Code to […]

Facebook Tops List of Email Alternatives, Especially with Women

According to numbers published by Royal Pingdom in 2009, the estimated number of emails sent per day was around 247 billion. Unfortunately 80% of those are thought to be spam and viruses. With junk and spam filters working overtime it’s no wonder people are finding alternatives to email when communicating with their friends, family and […]

Webinar: The Digital Divide between Millennials & Boomers

As technologies continue to evolve, generation gaps grow, and reaching audiences in meaningful ways becomes increasingly difficult, organizations today need to dig deeper than ever before to understand their customers’ attitudes and behaviours. By tapping into our online consumer research community, AskingCanadians.com, Delvinia is able to uncover Canadian consumer insights that help inform our client’s […]

Will you be using Facebook's new Places feature?

Facebook Places is now live in Canada. In early September we asked 1002 members of Delvinia’s AskingCanadians research panel whether they would be using Facebook’s Places feature when it launched. At that time only 12% of respondents said Yes, while 21% said No. The majority of respondents were Undecided (30%) or didn’t yet know (36%) […]

AskingCanadians™ Back to School Poll – First Day Stress

Today is the first day of school for the majority of students across Canada. For most families that means its back to the routine of the early morning scramble to get everyone fed, dressed and out the door, hopefully in that order. With that in mind, we polled 1000 parents of school age children across Canada […]

AskingCanadians™ Back to School Poll – How are you spending Labour Day?

Summer doesn’t officially end until September 21, but Labour Day has always been the symbolic end of the carefree days of summer for most people. Summer vacation is over, students are back to school, everyone gets back to work and of course if you’re living in the Toronto area, that means watching things wrap up […]