MVI Marketing LLC (THE MVEye) has been studying and monitoring lab-grown diamonds (LGD) since 2004, and in 2012 when LGD bridal jewellery reached enough retail stores, THE MVEye launched a series of consumer research projects to track the interest and acceptance of lab-grown diamonds in the U.S. diamond jewellery market. Its last major study in the American market was conducted in October 2020. They now sought to conduct their first European survey on the topic, and wanted to reach five different countries: France, Italy, Germany, Spain and Great Britain.
THE MVEye needed to conduct this project quickly and be able to communicate the results easily. They wanted to be able to easily visualize the results for a public report which would compare the results from Europe with those from the United States.