Utilizing Methodify by Delvinia, THE MVEye were able to share rich data obtained in its first consumer survey of the European market with its target audience. They were able to achieve their goal for the study to analyze and understand current and past consumer awareness, comprehension and acceptance of the LGD category; define product and retail channel preferences, value drivers, and purchasing triggers; assess how eco-friendly and sustainability claims impact purchasing; and establish benchmark measurements for future comparisons. The study revealed both expected and unexpected results, which will be critical in the decision making for their clients in global diamond, gem, jewellery and watch industries at every level of the supply chain.

The compiled report comparing the European and American attitudes toward Lab Grown Diamonds has also received extensive media attention, further establishing THE MVEye as a leader in the space.