The bank engaged Methodify to essentially automate its research process.

After the first concept test, the RBC marketing team walked into their regular creative meeting with their executives who took one look at the results, which clearly indicated the preferred concept, and the meeting was over.

Every creative test since then has allowed everyday Canadians to choose the bank’s creative theming and every time there has been a clear winner, allowing the marketing team to remove the spin caused by subjective input from their process.

By adapting their creative process, the RBC marketing team has seen their timeline shrink from four weeks to 48 hours.
Also, they have reduced their costs by 45 per cent.