Background
Pelmorex Media, owners of The Weather Network, wanted to find a way to cut through the clutter and the noise to present data in a way that simplifies it so that someone – a CEO or senior executive – could actually absorb it.
Insight
The proliferation of data analytic tools and technologies has overwhelmed a marketplace that is struggling to not only collect and integrate consumer data, but organizations also need to figure out how to interpret it. Dashboards present an exciting and compelling proposition. But, dashboards alone are not the solution to harnessing Big Data.
