By using Methodify, the Harvey’s team were able to gain clear and actionable feedback on the six different LTOs under consideration. Their ability to gauge reactions from current Harvey’s customers, as well as the likelihood to drive uptake from competitive customers, was improved. The team was also able to understand potential differences among different regions, and properly address them.
Thanks to the insights delivered by this project, the team at Harvey’s were better able to prioritize and support the offers. Not only was the project easy to set up and fast to deliver, the results were displayed with a clarity that made it easy for them to identify the data points required to make decisions.
They continue to look for opportunities to expand the use of Methodify across more stages of their creative development process in order to keep the customer-centricity that sets them apart at the heart of everything they do.