Research Challenge
Fine Research, a leader in market research in Latin America, was launching a large-scale quantitative study to understand healthcare professionals’ perspective on the pandemic across Latin America. They wanted qualitative insight as input to the questionnaire to ensure that the project would be able to examine the problem from every possible angle, but this was proving challenging. Time was of the essence as this pro bono research’s main purpose was to contribute data and evidence to support the general public, HCPs and decision makers, but these tight timelines did not allow for traditional qualitative research.
