Background
When the marketing team at BMO Harris Bank wanted to incorporate more testing within their creative process, the team engaged Methodify to find a solution and automate its research process.
Our challenge.
Due to the volume and velocity of creative being produced for a variety of campaigns across BMO Harris Bank, the marketing research team was launching creative without testing it, simply because of time constraints.
Without the ability to test quickly, the team had no way to validate their creative in a timely way – so going back to their agency to request revisions or changes to a campaign before launch, wasn’t an option.
