BMO Harris Bank

Case Study

Innovating the marketing research process within BMO Harris Bank.

Background

When the marketing team at BMO Harris Bank wanted to incorporate more testing within their creative process, the team engaged Methodify to find a solution and automate its research process.

Our challenge.

Due to the volume and velocity of creative being produced for a variety of campaigns across BMO Harris Bank, the marketing research team was launching creative without testing it, simply because of time constraints.

Without the ability to test quickly, the team had no way to validate their creative in a timely way – so going back to their agency to request revisions or changes to a campaign before launch, wasn’t an option.

Our success.

With several studies under their belts the BMO Harris team is now getting consumer data within a day or two of launching a study – and they now have the ability to go back to their agency if the creative isn’t up to par.

Now, they have a tool that matches their velocity.

Incorporating Methodify into the marketing process solved the issue of speed and increased the dynamic in which the insights group operates – the team is now looked upon as leaders who are working in an innovative way.

All of the traditional aspects/elements are still there: the segmentation, the research methodologies and the reporting – but the use of Methodify has enabled them to tighten timelines, which allows the team to focus on more, meatier work.

Now the marketing group feels more confident in the creative they’re putting out – and they can tweak as they go.

Without the ability to test quickly, the team had no way to validate their creative in a timely way. Now they have a tool that matches their velocity.