Working with Methodify, the Labatt Insights team introduced a methodology for testing the potential impact of digital content before it goes live.

By using Methodify to bring the consumers’ voice in more often throughout development, the campaign was ultimately designed “for consumers, by consumers”.

The bank’s marketing team needed to find a faster, more efficient and fact-based approach for managing its creative content.

BMO Harris Bank wanted to incorporate more testing within their creative process, the team engaged Methodify to find a solution