Delvinia receives Business for the Arts Award of Distinction

Last night, Steve Mast and I attended the Globe and Mail Business For the Arts Gala at the Royal Ontario Museum. Created by Business for the Arts in 1978, The Globe and Mail Business for the Arts Awards recognizes companies that show outstanding commitment to the arts in Canada. Delvinia was recognized with an Award […]

Will you be using Facebook's new Places feature?

Facebook Places is now live in Canada. In early September we asked 1002 members of Delvinia’s AskingCanadians research panel whether they would be using Facebook’s Places feature when it launched. At that time only 12% of respondents said Yes, while 21% said No. The majority of respondents were Undecided (30%) or didn’t yet know (36%) […]

Canadian Opera Company Case Study: Determining Social Media Readiness

The Situation Delvinia’s relationship with the Canadian Opera Company (COC) began almost 3 years ago to improve the digital customer experience for opera-goers. Our work has resulted in tangible results migrating more COC customers to transact online. Now the COC struggles with understanding the measurable benefits that social media can better engage their audience. Like […]

New Faces at Delvinia: Yameen Tejpar

It’s great to be here at Delvinia among so many friends. As Program Manager, my main responsibility is doing everything possible to ensure our clients are happy with our efforts. I started my PM career over 10 years ago in the online ad business, servicing clients in the Financial, Packaged Goods, and Public Service industries. […]

10 Ways Market Researchers can Tap into Social Media Platforms

Tonight I’m guest lecturing at Ryerson University for an undergraduate Market Research course. They are revamping both the day and the distance education versions of the course and the ‘new and improved’ course will retain most of the research ‘fundamentals’, but they also want introduce students to some of the newer advances in the industry. […]

Town of Markham Launches ‘Do It Yourself Markham’ Awareness Campaign

“Do It Yourself Markham” campaign uses Facebook, Twitter and video to create awareness and promote word-of-mouth. Today, the town of Markham launches a social media awareness campaign, designed and implemented by Delvinia, to inform Markham residents about the upcoming municipal election on October 25, 2010. “Do it Yourself Markham”, orDIY Markham ) is a social […]